Thank You
Aviation & Logistics
Content Strategy
UX Design
UI Design
Interaction Design
Testing
March, 2026
3 weeks
Figma, Figma Site
improvement on PageSpeed Insights
after redesign
days ahead of deadline
The existing website lacked a clear structure, had inconsistent branding, and didn't feel premium or bold enough for a private aviation company.
It also wasn't doing enough to support the business goal of attracting customers directly. Most charter requests came through brokers, which meant the website wasn't being used as an effective sales and marketing channel.
The challenge was to create a digital experience that felt premium, built trust, and encouraged visitors to engage with Elin Air directly.
Elin Air had built much of its business through charter brokers, but the goal of the new website was bigger than a visual refresh. The company wanted a platform that could attract and convert customers directly.
To get there, I reviewed the existing website, studied how leading aviation brands presented themselves online, and worked closely with stakeholders to understand both business goals and customer expectations.
The strategy was simple: build trust quickly, showcase the experience of private aviation, and create a smoother path from interest to charter request.
The previous website made it difficult for visitors to quickly understand the company's services and value proposition.
I reorganized the site structure and content hierarchy to create a clearer journey, helping visitors discover services, learn about the company, and submit charter requests with less friction.
The goal wasn't to add more pages, it was to make every page work harder.
Private aviation is about more than getting from one place to another. It's about comfort, convenience, exclusivity, and confidence.
I wanted the website to capture that feeling without relying on flashy effects or unnecessary complexity. Spacious layouts, premium imagery, elegant typography, and thoughtful interactions all worked together to create an experience that felt elevated yet effortless.
The result was a website that felt closer to a journey than a brochure.
With only three weeks to complete the project, collaboration was key.
I worked alongside a copywriter to refine the messaging while designing the user experience and interface. To help stakeholders visualize the final product early, I built the homepage in Figma Site, allowing them to experience interactions and transitions before development began.
The concept received immediate approval and became the blueprint for the development phase.
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Yet, with each iteration, we dusted ourselves off and learned from our mistakes. It was a process of trial and error, and more coffee than any human should consume in a lifetime. But in the end, the results spoke for themselves.
The redesign wasn't just about making the website look better, it was about helping the business present itself with the same level of quality as the services it provides.
The old experience lacked structure, consistency, and the premium feel expected from a private aviation company. The new experience introduced clearer messaging, stronger branding, and a more intentional customer journey designed around direct engagement.
The project received immediate stakeholder approval and was adopted as the foundation for development.
Beyond the visual improvements, the redesign gave Elin Air a stronger digital presence, a clearer customer journey, and a platform better equipped to support direct customer acquisition.
Most importantly, it provided the business with a website that felt aligned with the quality and ambition of the brand.
improvement on PageSpeed Insights
after redesign
days ahead of deadline
This project reinforced the importance of designing with business goals in mind. Beyond creating a premium-looking website, the real objective was helping Elin Air build trust, attract customers directly, and reduce reliance on charter brokers.
It was a reminder that the best websites don't just look good, they solve real business problems.
